Our Story

Founded in 2024, Hookum Singh Bars Private Limited (formerly known as Sarva Liquors) has evolved into a vibrant hospitality brand, proudly operating as a hotel and bar-cum-restaurant company. What began as an idea to open retail liquor outlet venture has now transformed into a full-fledged hospitality experience, offering guests an inviting fusion of comfort, cuisine, and curated beverages under one roof.
At Hookum Singh Bars, we are committed to redefining hospitality with a focus on premium experiences. Our properties feature well-appointed hotel accommodations and lively bar-cum-restaurant spaces designed to cater to both leisure and business guests. Whether you're here for a relaxing stay, a celebratory evening, or a casual meal with friends, we strive to deliver warm service, refined comfort, and unforgettable moments.
Our bar-cum-restaurants offer an exceptional selection of fine spirits, wines, beers, and innovative cocktails—paired with a thoughtfully crafted menu that blends regional flavors with global inspirations. Each location reflects our passion for quality, ambiance, and guest satisfaction, creating a welcoming atmosphere that encourages connection and celebration. Driven by innovation and a dedication to excellence, we aim to set new benchmarks in the hospitality sector.  Our team ensures that every guest experience is seamless—from check-in to last call—by maintaining high standards in service, hygiene, and culinary offerings. 
At Hookum Singh Bars, we don’t just offer rooms or drinks—we offer experiences. We are building a lifestyle brand where hospitality meets community, and every visit leaves a lasting impression. Join us in celebrating the spirit of good living—whether it’s over a meal, a stay, or a toast.

🍸 Partners in Pouring Success

At Hookum Singh Bars, we’re more than just a place to grab a drink—we’re your partners in serving up unforgettable hospitality. Success in this industry takes more than good booze; it takes bold ideas, smooth operations, and a twist of sustainability. Whether it's a bustling night at the bar or a peaceful stay at our hotel, we mix innovation with experience to keep you coming back for more.



🎯 Expertise on Tap

We’ve traded spreadsheets for spirits and meetings for margaritas—but we still mean business. From managing one bar to running a hotel full of happy guests, our team has the recipe for results. At Hookum Singh Bars, we blend industry know-how with a splash of creativity to help you turn everyday moments into legendary memories. Because when it comes to hospitality, we don’t just raise the bar—we are the bar.


Our Leadership Team

    

Deep Kr. Saha

Chairman & Executive Director

The success of Hookum Singh Hospitality Group is guided by the strategic vision and financial acumen of our Chairman & Executive Director, Mr. Deep Kumar Saha. With over 20 years of experience in business administration and finance, he has been instrumental in steering the company towards sustainable growth and long-term success.

A seasoned expert in financial management and business strategy, Deep ensures that our financial operations remain robust and aligned with our overarching objectives. His commitment to innovation and business development drives strategic decision-making, fostering resilience and unlocking new opportunities for expansion.

Under his leadership, Hookum Singh Hospitality Group continues to strengthen its financial foundation, optimize resources, and create lasting value for clients and stakeholders alike.

Shivam Saha

Managing Director

Hookum Singh Hospitality Group thrives under the leadership of Managing Director, Mr. Shivam Saha, whose vision and expertise drive our commitment to excellence. With five years of experience in ITES operations and a decade of experience in growing other businesses, Shivam has been a catalyst for success, fostering a culture of collaboration and continuous improvement.

A specialist in people management, client relations, and workforce optimization, he plays a pivotal role in streamlining efficiency and cultivating lasting partnerships with clients and teams alike. His strategic foresight and dynamic leadership enables us to navigate fast-paced environments with agility, ensuring sustained growth and exceptional service.

Under his guidance, Hookum Singh Hospitality Group continues to redefine industry standards, delivering innovative solutions and an unparalleled guest experience.

Our Strengths

Self-awareness

Guest Awareness

Connection

Authenticity

Anticipation

Alignment

Presence

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